GoDaddy

Social Media Content Writer (Freelance)

October 2022 - Current

GoDaddy Studio is a content creation tool for small business owners looking to create sales and educational content for their online marketing channels. I write themed placeholder copy for GoDaddy Studio’s customizable social media, email, and website templates.

Skills: Copywriting

GOWRKGRLS, LLC

Founder + Digital Creator

January 2017 - Current

GOWRKGRLS creates digital media from a modern feminist lens. We host Feminist Supper Club, a podcast serving up devour-able conversations for liberated women.

I founded GOWRKGRLS in 2017 as an online hub for entrepreneurial women. Initially, I focused on producing digital content centered on business development. As time passed, I expanded GOWRKGRLS' offerings to include branding and marketing consulting and hosting online and in-person events and workshops. In 2023, I decided to scale back and focus solely on digital media and content creation. Through GOWRKGRLS, I formed partnerships with various brands and organizations, including Skillshare, Mailchimp, Shopify, General Assembly, Atlanta Contemporary, Forté Foundation, Career Contessa, and the Dream Warriors Foundation.

Skills: Copywriting · Content Strategy · Email Marketing · Social Media Marketing · Event Planning · Public Speaking · Podcasting · Training Course Development

Daily Harvest

Brand Copywriter (Freelance)

October 2021 - June 2023

Daily Harvest is a direct-to-consumer food brand that delivers one-step-prep meals made from organic fruits and vegetables, making it easier for people to eat more plants. I worked with the Creative team at Daily Harvest to provide brand copywriting for various marketing channels and to edit contributor stories for Daily Harvest's content hub. My main focus was writing copy for print pieces such as direct mailers and product packaging, as well as email marketing campaigns, website landing pages, collection names, product descriptions, product launches and activations, campaign swag, and more. See some of my work here.

Skills: Copywriting · Editing

Nicely Built

Content Strategist

January 2019 - July 2020

Nicely Built, now known as Built Best, is a marketing agency specializing in developing e-commerce websites. As a content and marketing specialist, I was hired to create the agency's brand voice and content marketing strategy. I managed Nicely Built's social media presence and email marketing campaigns. I also developed educational content for brand partnerships with Shopify, Mailchimp, Brand Camp, The Southern C, and AmericasMart Atlanta.

In addition to that, I managed Nicely Built's Shopify Meetup Atlanta and Mailchimp Meetup Atlanta events, both in-person and virtually. On the client side, I developed email marketing strategies for e-commerce merchants and lifestyle brands. This included content strategy, email template design, as well as list segmentation and automation strategies. I also provided training to clients on analyzing email campaign metrics to drive marketing strategy and using Klaviyo and Mailchimp effectively.

Skills: Copywriting · Content Strategy · Content Creation · Email Marketing · Marketing Strategy

WeWork

Community Hospitality Lead + Private Events Lead

January 2016 - September 2018

WeWork offers shared workspace for individuals and companies. During my time as a Community Hospitality Lead, I organized social and business events and initiatives like Mission Possible and WeHustle Wednesdays to build an engaged community. I also wrote newsletter content that outlined weekly events, designed marketing collateral for events, and formed relationships with key players in Atlanta's startup ecosystem, such as ChooseATL, Hypepotamus, ATLeaders, Startup Atlanta, and the Women's Entrepreneurship Initiative for the City of Atlanta (WEI). Additionally, I managed the Meetups x WeWork pilot at WeWork Tower Place.

As a Private Events Lead, a position I created, I worked with WeWork's HQ Private Events team to introduce a new revenue stream to the Atlanta market. I handled inquiries about event spaces and collaborated with organizers to book private events at WeWork's Buckhead locations: Tower Place and Terminus. I also connected event organizers to third-party vendors for catering and labor services.

Skills: Event Planning · Copywriting · Public Speaking · Community Development

Ladypreneur League

Founder + Editor-in-Chief

October 2013 - June 2017

In 2013, I founded an online magazine and community called Ladypreneur League. I was responsible for developing the brand's voice and look. I led a team of contributors who provided editorial content. Our most popular column, "Ladypreneurs We Love," featured interviews with successful women entrepreneurs like Marie Forleo, Katrina Lake of StitchFix, Justina Blakeney, Sally Krawcheck of Ellevest, Carly Zakin and Danielle Weisberg of TheSkimm, and many others. I organized both in-person and online programming and events and managed our social media presence. I also designed all marketing materials and established partnerships with brands such as Career Contessa, Ellevest, General Assembly, Skillshare, WeWork, and others.

Skills: Copywriting · Content Strategy · Email Marketing · Social Media Marketing · Training Course Development · Editing · Event Planning · Public Speaking

Zulu Creative

Marketing Copywriter

February 2013 - February 2015

Zulu Creative is a creative agency headquartered in Houston, Texas. As a copywriter and buzz marketing associate, my responsibilities included crafting press releases and digital marketing copy for various lifestyle clients, ranging from museums to wine bars, trendy grocers, and hair salons. I proactively pitched client news to local media outlets, managed and expanded clients’ social media communities, provided social media training to clients, and oversaw their email marketing campaigns. Additionally, I assisted with client event planning and designed social media and email marketing collateral as needed.

Skills: Copywriting · Email Marketing · Social Media Marketing · Public Relations · Event Planning

JULIB.com

Associate Editor

December 2009 - February 2013

JULIB.com was an email newsletter based in New York with several city editions. As a writer, I contributed articles featuring local boutique and restaurant openings for the Dallas, Texas, and Washington, DC editions. As an editor, I was responsible for editing feature stories contributed by writers across various JuliB markets.

Skills: Copywriting · Editing

Favor The Kind

Marketing Coordinator

December 2009 - March 2011

Favor The Kind, formerly known as The Gypsy Wagon, is a clothing and home goods store based in Dallas, Texas. As a marketing coordinator, I was responsible for a wide range of tasks, including planning in-store events, creating and distributing press releases for product launches and events, managing the store's social media accounts, and designing store signage and digital marketing materials. Additionally, I oversaw the management of the store's e-commerce website. This included styling and photographing products, editing product photos, writing product descriptions, and fulfilling online orders.

Skills: Copywriting · Social Media Marketing · Photography · Public Relations · Event Planning · Adobe Photoshop

DailyCandy

Editorial Intern

November 2008 - May 2009

DailyCandy was an email newsletter based in New York with multiple city editions. As an editorial intern for the Dallas edition, I wrote 250-word features about the Dallas food and shopping scene, sourced content for the Dallas Weekend Guides, and provided on-site support for DailyCandy activations and events.

Skills: Copywriting