Vanderbilt University

Storyteller (Contract)

September 2024 - Current

Vanderbilt is a research university based in Nashville, Tennessee. I work with the Communications and Marketing team to bring the university’s academic and research mission to life across platforms. I write editorial features for Vanderbilt Magazine and university news channels, spotlighting students, faculty, and alumni who are shaping the world through innovation, scholarship, and advocacy. I also craft cross-channel brand copy for Vanderbilt campaigns and the Quantum Potential podcast—connecting Vanderbilt with prospective students, supporters, and global audiences.

Skills: Storytelling · Editing · Copywriting · Feature Writing

GoDaddy

Social Media Copywriter (Contract)

October 2022 - Current

GoDaddy Studio is a content creation platform that helps small business owners confidently market their businesses. I write themed placeholder copy—like seasonal promos, inspirational quotes, and product or service messaging—for customizable templates across social media, email, and the web. The idea is to give small business owners a leg up on creating compelling marketing content that connects with their audiences.

Skills: Copywriting

GOWRKGRLS, LLC

Founder

January 2017 - Current

GOWRKGRLS is my one-woman media shop for culture writing and brand storytelling, supporting projects like Cooking, Writing, Indulging—my newsletter exploring food, travel, and modern womanhood—and clients like Vanderbilt University and GoDaddy.

I launched GOWRKGRLS in 2017 as an online hub for entrepreneurial women, producing business-centered digital content and curating events, workshops, and community experiences. Over time, it evolved into a platform for branding and marketing consulting, leading to partnerships with organizations like Skillshare, Mailchimp, Shopify, General Assembly, Atlanta Contemporary, and the Forté Foundation.

Skills: Feature Writing · Copywriting · Content Strategy · Email Marketing · Social Media Marketing · Event Planning · Public Speaking · Podcasting · Training Course Development

Daily Harvest

Marketing Copywriter (Contract)

October 2021 - June 2023

Daily Harvest is a direct-to-consumer food brand delivering one-step-prep meals made with organic fruits and vegetables. I partnered with the Creative team as a brand copywriter, developing content across marketing channels and editing contributor stories for the brand’s content hub.

My projects included copy for direct mailers, email campaigns, landing pages, product packaging, description pages, and campaign swag for brand activations. I also contributed to collection naming and overall brand storytelling.

Skills: Copywriting · Editing

Nicely Built

Content Strategist

January 2019 - July 2020

Nicely Built, now Built Best, is a marketing agency specializing in e-commerce website development. As Content Strategist, I crafted Nicely Built’s brand voice and led its content marketing strategy. I created and managed agency social media and email campaigns while developing educational content for brand partnerships with Shopify, Mailchimp, Brand Camp, The Southern C, and AmericasMart Atlanta.

Beyond digital content, I managed Nicely Built’s monthly Shopify and Mailchimp Meetup events—both in-person and virtual. For agency clients, I developed email marketing strategies tailored to e-commerce merchants and lifestyle brands, including content planning, template design, list segmentation, and automation. I also trained clients to analyze campaign metrics and optimize their use of Klaviyo and Mailchimp.

Skills: Copywriting · Content Strategy · Content Creation · Email Marketing · Marketing Strategy

WeWork

Community Hospitality Lead + Private Events Lead

January 2016 - September 2018

WeWork provides shared workspace solutions for individuals and companies of all sizes. As Private Events Lead—a role I created—I partnered with WeWork’s HQ Private Events team to launch a new revenue stream in the Atlanta market. I managed event rentals at WeWork Tower Place and WeWork Terminus, coordinating with third-party vendors for catering and labor.

In my role as Community Hospitality Lead at WeWork Tower Place, I fostered meaningful connections among building members through curated social and business networking events. I spearheaded initiatives like Mission Possible (offering free office space to startups and social impact organizations) and WeHustle Wednesdays, an event series supporting small business growth. I also managed the Meetups x WeWork pilot and built partnerships with Atlanta’s startup ecosystem leaders, including ChooseATL, Hypepotamus, ATLeaders, Startup Atlanta, and the Women’s Entrepreneurship Initiative (WEI). Additionally, I managed weekly building email campaigns and designed marketing collateral to promote events.

Skills: Event Planning · Copywriting · Public Speaking · Community Development

Ladypreneur League

Founder + Editor-in-Chief

October 2013 - June 2017

Ladypreneur League was an online magazine and community I founded in 2013 to spotlight and support women entrepreneurs. As founder and editor-in-chief, I shaped the brand’s voice and visual identity, led all social media strategy, and produced online and in-person programming, events, and partnerships.

I developed collaborations with Career Contessa, Ellevest, General Assembly, Skillshare, and WeWork, and led a team of editorial contributors. LL’s flagship series, Ladypreneurs We Love, featured interviews with industry leaders including Marie Forleo, Katrina Lake (StitchFix), Justina Blakeney, Sally Krawcheck (Ellevest), and Carly Zakin and Danielle Weisberg (theSkimm).

From brand collateral to community engagement, I oversaw every touchpoint—growing Ladypreneur League into a trusted platform for modern businesswomen.

Skills: Feature Writing · Copywriting · Content Strategy · Email Marketing · Social Media Marketing · Training Course Development · Editing · Event Planning · Public Speaking

Zulu Creative

Marketing Copywriter

February 2013 - February 2015

Zulu Creative is a Houston-based creative agency specializing in lifestyle branding and marketing. As a marketing copywriter and PR assistant, I crafted press releases and digital copy for a diverse mix of clients—including museums, wine bars, boutique grocers, and salons.

In this role, I pitched client news to local media outlets, managed and grew client social media communities, and provided social media training to help clients own their digital presence. I also led email marketing efforts from strategy to execution and designed marketing collateral for both social and email campaigns. I further supported event planning for client activations and community engagement initiatives.

Skills: Copywriting · Email Marketing · Social Media Marketing · Public Relations · Event Planning

JULIB.com

Associate Editor

December 2009 - February 2013

JULIB.com was a city-centric email newsletter based in New York, with editions spanning several major U.S. markets. As a contributor, I wrote articles spotlighting boutique and restaurant openings for the Dallas and Washington, D.C., editions. Later, as associate editor, I edited feature stories submitted by writers across JuliB's national network, helping maintain the brand’s stylish, on-the-pulse voice.

Skills: Feature Writing · Editing

Favor The Kind

Marketing Coordinator

December 2009 - March 2011

Favor The Kind (formerly The Gypsy Wagon) is a Dallas-based boutique offering a curated mix of clothing and home goods. As Marketing Coordinator, I wore many hats—planning in-store events, crafting press releases for product launches, managing social media, and designing store signage and digital marketing assets.

I also oversaw the store’s e-commerce operations: styling and photographing products, editing images, writing compelling product descriptions, and managing online order fulfillment. This role blended creative direction, marketing strategy, and hands-on retail experience.

Skills: Copywriting · Social Media Marketing · Photography · Public Relations · Event Planning · Adobe Photoshop

DailyCandy

Editorial Intern

November 2008 - May 2009

DailyCandy was an influential email newsletter headquartered in New York, known for its sharp editorial voice and curated city guides. As an editorial intern for the Dallas edition, I wrote punchy 250-word features spotlighting the city’s food, shopping, and cultural happenings. I also sourced local picks for the Dallas Weekend Guide and provided on-the-ground support for DailyCandy events and brand activations.

Skills: Feature Writing

References available upon request.